more than a calling card but not your whole calling,
your book is INDIGO on the Clarity Spectrum.
here's what that means.
You want to share the most hard-won, practical insights from your life’s work.
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This book holds a legacy of wisdom that others can use, build on, and carry forward.
A Signature Magnetism radiates with the unmistakable clarity that comes from years spent figuring out who you are and what you stand for.
These books are containers for a fully owned message that you've refined so much that it feels both simple and powerful. Readers are drawn to your insight, sure, but more so to your certainty. It's the way you live, breathe, and transmit your core belief that pulls them in.
When you write a Signature Magnetism book, you’re modeling conviction. Your clarity becomes a beacon that naturally pulls readers into your field.
Readers leave these books feeling energized and aligned by your message—and equipped to carry that clarity into their own lives.
Signature Magnetism leaves an impact that lasts beyond the information alone. It’s an activation. Readers walk away knowing exactly what you stand for and are inspired to pick up the mantle no matter where you go next.
Meet the
Signature Magnetism
how a signature magnetism book takes shape
start with:
a defining belief, approach, or message that is so ingrained in your life's work that it feels like second nature
layer in:
clear demonstrations—through story, insight, and examples—that transfer your conviction to the reader
build toward:
activating energy that tips information into inspiration and empowers readers to run down the path that you've cleared
how to spot a
signature magnetism
On the page, you might see...
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A crystal-clear message that’s repeated and reinforced with total confidence
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Stories, examples, or case studies that show the message in action
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Consistent anchoring back to a single defining idea or principle
Off the page, the author might be…
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Someone whose work, certainty, and presence naturally attracts followers
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Less focused on frameworks and more focused on living their message out loud
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Seen—or will soon be seen—as a thought leader whose name is tightly associated with a specific belief or concept
When you're reading, the book might feel like...
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Plugging into an energy source that empowers your own thinking
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Standing in the presence of an unwavering force that activates you and gets you ready to move
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Being pulled forward by the author’s clarity and contagious conviction
3 shapes a signature magnetism book can take
pure
signature magnetism
delivers a bold message that activates readers through the strength of your clarity and conviction​
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Deep Work by Cal Newport
signature magnetism
with a perspective twist
leverages your earned confidence to turn readers toward a new vantage point in their world
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Come As You Are by Emily Nagoski
signature magnetism
with a connection core
brings readers close while delivering the message, making your confidence not only seen but experienced
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The Gifts of Imperfection by Brene Brown
what you need to know about writing a signature magnetism
A Signature Magnetism book has its own specific needs, pitfalls, and expectations. Here's what you can look for along the way.
You'll need: Total clarity on your defining belief. Something so well lived-in and refined that it now feels effortless to express.
You can expect: To confuse ease with lack. But what's clear and obvious to you is groundbreaking for your readers. Don't hold back.
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You'll need: The discipline to hold to a singular message, without layering on extra complexity to make it feel “bigger.”
You can expect: To wrestle with the urge to “say more.” Resist it. You don't need to relay your entire life’s work in order to convey your culminating insights.
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You'll need: Trust that the strength of your clarity alone is worth capturing. The frameworks are just an expression of it.
You can expect: Readers who feel your certainty and are energized to carry the torch of that clarity on.
You'll need: The confidence to let your book serve as a beacon toward you and your message.
You can expect: To become synonymous with your core message no matter what your next steps might be.
​Watch out for…
Diluting your message with extra layers. It might be tempting to pad your core idea with more content, but that will only take away from the depth of your insight. Narrow precision makes this kind of book hit hard.
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Underselling your authority. When your message feels like second nature, it can be easy to downplay its power. Don’t assume readers already know what you know. Your clarity is exactly what they came for.
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Choosing a message that isn’t your true center. A Signature Magnetism book attracts. If you beam a misaligned message out into the world, you'll likely draw in a misaligned audience that expects you to be or do something unsustainable.
try this signature magnetism 5 Minute Outline
1. What is your reader hungry for, even if they don’t know know they can have it yet?
2. What might keep your reader from fully seeing, claiming, or living this message? Where do they get stuck or waver?
3. What’s the clearest, simplest concept you want your reader to understand?
4. What stories, lived experience, or evidence prove that this concept is not just theory but something that readers can actually embody?
5. What shift—small or large, good or challenging—becomes possible when readers embrace your conviction about this concept?
What's Next?
Whatever book you’re building, it’s easy to overthink the next step. Or any step. All of the steps. It happens.
Here’s the simplest way to stay connected to what matters most. Simply—and frequently—ask yourself:
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How does this book fit into my larger work in the world?
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What would help my reader most in this moment?
These two questions will keep you aligned every time you start to second-guess.
And when you’re ready for deeper support, here are two more ways to keep moving at your pace, in your way.
Get Free Weekly Coaching
Subscribe to B is for Book Coach on Substack for weekly guidance created for authors like you—nonfiction writers and non-writers crafting books with meaning and heart.
Every Monday, you'll get a short episode that you can listen to via podcast or read right in your inbox. Behind the scenes insight, grounded prompts, and steady encouragement as you find your way forward.
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Get Unstuck Right Now
Need traction faster? Book a One Hour Clarity Session to identify your next right step and the support you'll need to take it.
Whether it’s an idea you’re circling, a draft that feels messy, or a process that’s stalled, this space is ready for you. No prep required. No pre-reqs to hit. I'll meet wherever you are and move your book forward with practical clarity.
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​​Remember that you’re writing toward something bigger than a $24.99 sale.
Remember that you’re offering the reader something more than a few hours of escape.
You’re building a bridge between your truth and theirs.
Be kind to both of you (author and reader) as you bring that vision to life.
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You already are the magic.
I’ll be here when you’re ready to bring that magic to the page.
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